Portent.IO joins YouGov PLC

December 13, 2018

Ladies and Gentlemen, Brothers and Sisters, Comrades and Friends!

We’re thrilled to announce that we’re joining the YouGov family. We have been working with them for the past 3 years, since they were our earliest investor, so we’re excited to take things to the next level. I wanted to address why we went forward with this deal, what this means for us as a business, for YouGov and of course most importantly those that give us money, our wonderful, sexy, attractive and intelligent clients.

First and foremost, myself and the team are not going anywhere, we’re all locked in for the next couple of years and plan to grow the team quite a bit. We’re going to rebrand as “YouGov Signal” which we feel sits quite well with YouGov’s broader product offerings as well as with Portent’s product ethos. As well as our Film and TV offering, we have also soft launched our Sports and Brand offering.
It’s worth noting that a few things may change for our existing clients such as having access to more data sources, better customer support, more territories covered and greater demographic data. So all in all we think our clients will be happy with this outcome. We see this partnership as a major upgrade to our infrastructure capacity and growth potential.

In terms of data, we’ve already started to add more news, blogs and review sites and plan to also add Amazon reviews, Yelp reviews, custom industry specific discussion forums and much more. This will be extremely useful for YouGov’s existing brand clients to help them get a more “365 view” of their customer and brand perception. This also means that our existing and future clients will have access to an even broader breadth of data.
As mentioned, we have already soft launched our Brand and Sports offering and are happy to report the synergies between tracking TV, Movies and Brands and Sports teams.

Well, the last 3 years have been one hell of a whirlwind #startuplife and going into this new year we will now prepare for the next whirlwind, but this time around with a little more support and the ability to scale and service our clients even better than before.

If you have any questions just ask….

Much love,

YouGov Signal (Formally Portent.iO) team:
Hamish, Uri, Jacek, Durgé, Mati, Piotr, Bryan, Kuba, Marie, Tymek and Alie.

A look at the year ahead...

December 22, 2017

It has certainly been an interesting year for the movie business, and I'm not going to go into a retrospective here as there are already too many articles to count dissecting the possible shifts, macro and micro economic forces affecting the movie industry right now. What I'm instead going to focus on is what the upcoming year looks like from a data perspective. Personally, I think (these are not our official company views) that this last year was pretty poor in terms of creative output and not only that but the few movies which were watchable underperformed. Hopefully, this coming year will not be a repeat.

So what are we seeing in terms of the most anticipated movies it looks like the Hans Solo movie tops the charts. Our latest ranking shows it as number 2 after Ocean's 8 but that is just because it recently released a trailer. People seem excited to see this movie. We're also seeing a huge amount of interest across all digital metrics for the upcoming Avengers 3: Part 1 movie. This movie will be huge as it effectively combines the fanbases of 4 different franchises (Spider-Man, GOTG, Thor and Iron Man, I have probably missed some).

Interestingly interest in Natalie Portman's upcoming sci-fi thriller Anhillation is extremely high, yes it releases a trailer recently but its' levels of interest are remaining high. This is great news I think at least as we need more high brow cinema, something to counteract the tedium and predictability of so of the more mainstream movies.


Looking a little further down the list Mission Impossible 6 is also generating a lot of buzz and is currently ranked 25th, this is very positive for a movie which apart from a few press articles about some of the stunts has not yet released any marketing materials. We can see that fans are really into 6th instalment and let's hope it's as good as the rest.

Deadpool 2 is looking strong and so is the upcoming Cloverfield movie, again another film which has yet to release any marketing materials. This is a great sign for what is likely to be a mid-budget horror movie that will probably make a great return on investment.

X-Men the new mutants has been trending upwards, there has of course been a trailer for this, but as this is a property or subset of a property which the general public is not so familiar with it really looks like it will overperform.


We should probably add a notable mention for Avatar 2, who knows when it will come out exactly and overall background levels of interest are high (it's 28th based on search data) and even though this will certainly be the event of the season (whichever season it gets released in), who knows even if it will be able to effectively capitalize on its prequel (let's hope so).

That's it, just some random musings for you to think about over Christmas and the Holidays. The team over here are going to be using the relative downtime to polish some new features and are looking forward to a fantastic 2017!

Portent and the Team!

Questions our platform can answer:

December 05, 2017

Portent.IO is an all-encompassing platform, taking data from all over the internet (as well as integrating data you provide, if desired) and delivering it in such a way that is super digestible but also allows deeper digging.

If you are unsure whether Portent.IO's platform can help you, why not allow us to take you through some questions our platform helps our Film and TV clients answer:

  1. How are people talking about your movie or TV show?
    We look at most common adjectives, which actors are people talking about, and what are the most common hashtags.

  2. Are people liking or hating your movie?
    Our platform provides a qualitative assessment.

  3. What are people talking about specifically regarding a trailer?
    We track social media and see when and how your trailer is mentioned.

  4. Has your google search volume and Wikipedia page visits changed?
    We include this information daily.

  5. How curious are people about your movie or show?
    We use differences between search and Wikipedia volume.

  6. How is your movie or show doing historically in comparison to comparable movies?
    Our platform allows you to see this on any metric. Some include Wikipedia, pre-sales, search, Facebook, snapchat, twitter, and the quads.

  7. How is your movie or TV show doing in comparison to competitive films?
    Again, you can see this on any metric and easily notice where you need to put more resources.

  8. How is Unaided and First Choice growing since last week?
    We use proprietary softwares and a massive survey that allow you to see exactly which segments are showing growth and which are not.

  9. How is Unaided and First Choice doing in comparison to competitive movies?
    We track all major releases so that you can compare how your movie is doing with respect to others you are competing with.

  10. How is Unaided and First choice doing in comparison to historically comparable movies?
    Every movie from early 2017 onwards can be looked at in comparison.

  11. What's the strongest demographic in relation to competitive movies?
    Across all demographics over time, see if there's an opportunity to seize a specific audience.

  12. How well have your trailer releases been received?
    See views and engagements relative to historically comparable and competitive movies.

  13. How well are ticket presales doing?
    See the daily change over time for your movie and in comparison with historically comparable and competitive films. Sync by release date or overall time.

  14. Which movies are historically comparable?
    See relative to any metric which movies are most similar.

  15. How is your Facebook, Snapchat, and Twitter audience doing?
    All major releases since early 2017, see First Choice and Unaided Awareness with regards to specific social media users.

  16. How are your genre preferences performing?
    Compare first choice to aided awareness and see multiple opportunities.

  17. How is your unaided awareness doing way before the release date?
    See exactly who is aware, and who needs more push.

  18. What segments do you have opportunity compared to your competition?
    Unaided and First Choice across all demographics.

  19. Which social media should you be investing most of your money in?
    Snapchat, Facebook, Instagram, or twitter.

  20. What events cause a spike of interest?
    We sync up to the trailer releases and contextualise around the trailer.

Of course there are many other questions that we can help to answer, but what has been answered above should serve as an indicator to the vast wealth of malleable data that we can place at your fingertips.

Welcome to the New Portent.IO

December 04, 2017

We're excited to be launching the new and vastly improved Portent.IO. To start with we have refreshed our website, updating our branding to reflect that we're not solely focused on movies but also on TV shows. New iterations of the platform are currently being beta tested and new features will be pushed to live in the coming weeks.

Portent.IO has raised a decent sum of money from our existing investors which have allowed us to grow the team. We've hired a few more developers as well as some more client support and business development members in our Santa Monica Office. The team have been doing a great job and we have an exciting product roadmap ahead....

First and foremost we're rolling out new territories on a weekly basis for both our Film and TV clients and now we cover most major markets including Korea and Japan.

From the product perspective, our new marketing recommendation tool and individual post tracking tool is what we're most excited about. It lets our client's track and compare the performance of every single one of their digital marketing posts.

Lastly, we know that most of our client's like to receive regular reports with key insights and we have built out the infrastructure with some clever AI to at least partially automate these, meaning we can deliver them in a more timely fashion.

That's all for now, if in the meantime you're interested in finding out more just drop us a line.

The Team at Portent.IO

Justice League - Snapchat 15th Nov 2017

November 17, 2017

This week we're going to take a look at Justice League, and in particular at how Snapchat users are engaging with this movie. Now, it goes without saying that it's bound to make a grossly Midaen amount of money regardless of how good or bad the film shakes out to be. So far it's not looking all that good on Rotten Tomatoes (40% at the time of writing), but then as we all know audience scores can often differ wildly from critics' reviews. So lets look at that elusive group of Snapchatters, and at how they are responding to the marketing campaign. Might they be convinced into watching this movie?

Using our tracker, built together with YouGov, we're able to see First Choice and Unaided Awareness not only for standard demographics, but also for custom segments such as Snapchat or Instagram users.

Below we see that although First Choice is high amongst snapchat users for over the last 7 days, it is still lower for JL than for Wonder Woman and almost half of Spider-Man's First Choice value. This indicates that younger, more tech-savvy movie goers are not as interested in JL.


Now, lets look at First Choice and how it changed over the last 30 days (see the screen shot below). Whereas Wonder Woman and Spider-Man have enjoyed a steady increase in their FC values amongst Snapchatter's as they got closer to their releases, this isn't the case for Justice League. Here, instead, there has been a decline from 20 says ago, with FC values reaching the same values only very recently. This could indicate that Snapchatters, having being exposed to more marketing, were finding the movie less, rather than more, appealing...


That's all until next time.