Portent for TV & Streaming
TV Appetite Score
Combining all of our digital data we have created a 0-100 score which gauges an audience's appetites for a TV show based on their digital footprint.
Broken down by territory, it allows clients to benchmark performance of any show, Network or Streamed, released in full or weekly. Especially useful is the ability to monitor pre-release interest in any show, across territories where the rights are yet to be sold.
It's robust, scaled and benchmarked and so can also be used as a proxy for ratings in certain territories.
Recognize the global audience-profile a show’s specific fans, based on their behaviour, demographics and social-media habits.
Discover how best to reach each specific audience when activating your marketing campaign across social, digital and TV.
Directly target the individuals most likely to engage and watch your TV content.
We also undertake a lot of custom work including but not limited to:
- TV concept testing and modeling
- Content acquisition optimization models
- Consumer activation models, enriched with 2nd and 3rd party data for subscription platforms