Movie Market Update - Nov 9th

November 09, 2017

This week we're going to look at upcoming movies through the lens of Snapchat users specifically (pun most definitely intended). Fortunately, we're actually tracking Awareness (Aided and Unaided) among Snapchat users specifically (as well as among Facebook, Instagram and Twitter users, BTW).

It's shaping up to be quite interesting: Both Daddy's Home 2 and Murder on the Orient Express will be competing for the top slot. The chart above shows unaided awareness of Snapchat users and it's interesting to see:

  • Daddy's Home 2 is slightly above MOTOE.
  • Pitch Perfect is doing well at 2.7% and is still 40 odd days from release.
  • Wonder also seems to be beating expectations across the Snapchat demographic.
  • And of course Star Wars, right at the top followed by Justice League. No surprise there..

Below you can also see unaided awareness among Snapchat users for all upcoming movies:


Also looking at Justice League vs Thor, Spiderman and IT (all synced by their release dates), we see as per the image below that even though JL will do pretty well in general, it is not performing as well as those comps did at the same relative point in time, across various social demo's.


That's all for now, if you want to find out more, give us a bell, email etc.

TV - State of the Market - Nov 7th 2017

November 07, 2017

It's been a crazy week for the TV industry this week, House of Cards has been going nuts across the digital signals we track, most of which is due to Kevin Spacey's 'issues'. Whether or not this translates into high viewing figures is hard to tell. Based on the twitter signal, at least, a lot of people are deciding to rewatch the show.

Of course it needs no spelling out that Stranger Things Season 2 is off the charts and we have not seen this level of digital appetite since the Game of Thrones finale last season.

Of new TV shows, SWAT is doing quite well, and The Orville, recently recommissioned for a second season, is still kicking Star Trek's hind parts up and down imperial space. Star Trek had much higher digital anticipation, but seems to have dissapointed both core and general audiences to a degree.


That's all folks.....