Portent for Theatrical Marketers and Researchers
Digital and Survey Tracking
Forecast Performance & Discover Your Audiences
Combining our survey and digital data we’ve built dynamic forecasting models to discover how marketing is impacting performance.
Through our partnership with YouGov’s Profiles we're able to help media teams plan their marketing campaigns by mining audiences around comp. movies and actors.
We can further identify specific moviegoers to activate your marketing campaigns against on Facebook, Twitter, AdSense, and Instagram. This provides the greatest marketing ROI.
Optimize and Track Your Digital Marketing
Our platform helps you track and compare the efficiency of each piece of digital marketing, from a Facebook post to a worldwide trailer. Go beyond basic self reported metrics to see which pieces of content are driving real engagement.
We can show you in real time how your content is reaching audiences: for example, we can tell you how a Snapchat post is raising awareness.
Our AI algorithms can further optimise media spend, cadence and targeting of each piece of content on a territory by territory basis.
Custom Analytics / Research
We’re able to tailor our Data Science and Audience discovery platform to each client’s needs and workflows. We’re also able to conduct custom research work including but not limited to:
- Online trailer testing
- Acquisition modeling
- Sales modeling
- Pricing Optimization
- Talent testing
- Concept testing
- Book rights discovery
- Building custom user databases
If you have needs or questions not mentioned here, let us know and we can most likely help!