Questions our platform can answer:

December 05, 2017

Portent.IO is an all-encompassing platform, taking data from all over the internet (as well as integrating data you provide, if desired) and delivering it in such a way that is super digestible but also allows deeper digging.

If you are unsure whether Portent.IO's platform can help you, why not allow us to take you through some questions our platform helps our Film and TV clients answer:

  1. How are people talking about your movie or TV show?
    We look at most common adjectives, which actors are people talking about, and what are the most common hashtags.

  2. Are people liking or hating your movie?
    Our platform provides a qualitative assessment.

  3. What are people talking about specifically regarding a trailer?
    We track social media and see when and how your trailer is mentioned.

  4. Has your google search volume and Wikipedia page visits changed?
    We include this information daily.

  5. How curious are people about your movie or show?
    We use differences between search and Wikipedia volume.

  6. How is your movie or show doing historically in comparison to comparable movies?
    Our platform allows you to see this on any metric. Some include Wikipedia, pre-sales, search, Facebook, snapchat, twitter, and the quads.

  7. How is your movie or TV show doing in comparison to competitive films?
    Again, you can see this on any metric and easily notice where you need to put more resources.

  8. How is Unaided and First Choice growing since last week?
    We use proprietary softwares and a massive survey that allow you to see exactly which segments are showing growth and which are not.

  9. How is Unaided and First Choice doing in comparison to competitive movies?
    We track all major releases so that you can compare how your movie is doing with respect to others you are competing with.

  10. How is Unaided and First choice doing in comparison to historically comparable movies?
    Every movie from early 2017 onwards can be looked at in comparison.

  11. What's the strongest demographic in relation to competitive movies?
    Across all demographics over time, see if there's an opportunity to seize a specific audience.

  12. How well have your trailer releases been received?
    See views and engagements relative to historically comparable and competitive movies.

  13. How well are ticket presales doing?
    See the daily change over time for your movie and in comparison with historically comparable and competitive films. Sync by release date or overall time.

  14. Which movies are historically comparable?
    See relative to any metric which movies are most similar.

  15. How is your Facebook, Snapchat, and Twitter audience doing?
    All major releases since early 2017, see First Choice and Unaided Awareness with regards to specific social media users.

  16. How are your genre preferences performing?
    Compare first choice to aided awareness and see multiple opportunities.

  17. How is your unaided awareness doing way before the release date?
    See exactly who is aware, and who needs more push.

  18. What segments do you have opportunity compared to your competition?
    Unaided and First Choice across all demographics.

  19. Which social media should you be investing most of your money in?
    Snapchat, Facebook, Instagram, or twitter.

  20. What events cause a spike of interest?
    We sync up to the trailer releases and contextualise around the trailer.

Of course there are many other questions that we can help to answer, but what has been answered above should serve as an indicator to the vast wealth of malleable data that we can place at your fingertips.